UGLYHOURS

UGLY HOURS / COLLECTION 01

EARN THE
SPOTLIGHT.

For the reps nobody counts.
The setbacks nobody sees.
The hours that make you.

EXPLORE THE COLLECTION THIS IS UGLY HOURS
BUILT BEFORE THE APPLAUSE.01—08
Ugly Hours signature washed-black T-shirt concept, with a small chest logo and large UH emblem on the back
THE ORIGINAL TEECOLLECTION 01 / READY NOW
NOTHING PRETTY ABOUT PROGRESS.NOTHING PRETTY ABOUT PROGRESS.

THE STARTING LINE

COLLECTION 01.

Eight pieces. One mentality.
Made to carry the message, wherever you train.

COLLECTION 01 · READY NOW

Collection 01 is ready. Choose your piece and size. Secure checkout by American Athletic Apparel, LLC. US shipping $11 per order.

THE UGLY HOURS MENTALITY01 / KEEP SHOWING UP

THE FIRST STEP
TO SUCCESS
IS FAILURE.

You have to earn
the spotlight.

Progress has an unpolished side. Missed attempts. Starting again. Showing up when the excitement wears off.

Ugly Hours is for athletes who know that part of the story. Whatever your sport, whatever your starting point, the work belongs to you.

NOTHING PRETTY ABOUT PROGRESS.

WEAR THE MENTALITY

LET THE BACK
DO THE TALKING.

Quiet on the front.
Everything to say on the back.

Four Ugly Hours back-print concepts: Built Before the Applause; Nothing Pretty About Progress; Miss Learn Repeat; The Work Doesn't Need an Audience
THE WORDS WE TRAIN BY

01BUILT BEFORE
THE APPLAUSE.

02NOTHING PRETTY
ABOUT PROGRESS.

03MISS. LEARN.
REPEAT.

FIND YOUR FIRST PIECE

BE HERE FOR THE BEGINNING

YOUR HOURS.
YOUR NEXT CHAPTER.

Collection 01 is here.
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ABOUT THE COLLECTION

GOOD
QUESTIONS.

Is the collection ready?

Yes. Collection 01 is ready. Explore all eight pieces above.

Can I order now?

Yes. Choose your size, add your pieces to the bag, and pay through American Athletic Apparel’s secure Stripe checkout. US shipping is $11 per order. Applicable tax is calculated before payment. Questions? order@uglyhours.com.

What sizes do you offer?

Apparel sizes are S, M, L, XL, 2XL, and 3XL, plus an adjustable cap. Contact us for garment measurements and current availability.

Who is behind Ugly Hours?

Ugly Hours is a brand of American Athletic Apparel, LLC, based in Tavares, Florida.